Cubavera Promo Code February 2025 - 30% OFF

In 1967, Cuban born George Feldenkrais and his brother Isaac founded supreme international. Cubavera first imported children's school uniforms from Japan to Puerto Rico, and then focused on guayaberas, one of the most authentic symbols of Latin culture. George extended his business to Miami, where he was known as the "king of glabella." In 1993, supreme international completed its initial public offering on NASDAQ. The company's brand acquisition strategy is based on the premise that consumers buy products they identify with and trust. In 1999, the company acquired the copyright of the Perry Ellis trademark. Cubavera name from Supreme international to Perry Ellis international to better reflect the brand's popularity..Based on Perry Ellis International's success, George and Oscar Feldenkrais decided to transform the growth, potential and appeal of Latin culture into a complete lifestyle brand, and launched calavera in 2000.