About Fred Segal
When the founder opened his store in West Hollywood more than five decades ago, 85 percent of the store's 350 square feet was blue - his same-style jeans next to shirts, velvet and flannel shirts. The 700-square-foot store on Santa Monica Boulevard, the fitting-in-the-fitting, Fred Segal of fashion-forward clothing immediately sparked anger. Taking advantage of this success, he opened the Crescent Heights Melrose Jeans Shop for the second time in 1960 and soon created the first Denim Bar. Although they were selling for an unprecedented price of $ 19.95, when jeans were usually $ 3.00. For decades, notable brands, born in Los Angeles, were discovered solely through the retailer of the same name, following its vision of a lifestyle that was liberated by lifestyle and inspired by design. Today, the Fred Segal launches retail ethos in Japan and Los Angeles, bringing authentic West Coast lifestyle to new and loyal fans.
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