About Joah
Born in K beauty, inspired by the smile, it is Korean for "I like". Dressing up is fun, being a playboy is everywhere, being unapologetically feminine is a huge asset, and the sweetest things in life are what matter. Of course, beautiful confidence starts from within... Their Joah not only makes you look pretty, but they also help you show off your femininity without fear, through meticulously design maquillage and skincare lines. The concept of Joah works around easy-to-achieve beauty benefits, based on innovative high-performance formulas. In it, innovation is what drives them & they are proud to be beauty pioneers... Bring the essence of k-beauty to cosmetics. With amazing products, popular colors and ridiculously cute packaging think of them as your adult beauty playground!
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