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Brand Focus

Paula's Choice BHA

Paula’s Choice is a trusted skincare brand known for its effective, research-driven products designed to address various skin concerns. Prioritising science over hype, Paula’s Choice formulates skincare that delivers noticeable results for all skin types. Their best-selling Skin Perfecting 2% BHA Liquid Exfoliant is renowned for gently exfoliating, unclogging pores, smoothing fine lines, and enhancing skin radiance. This popular product, along with the brand’s broader BHA range, highlights their commitment to proven ingredients that work. Paula’s Choice stands out for its dedication to safety and transparency. Their products are free from added fragrance, colourants, and harsh ingredients, making them suitable for sensitive skin. As a Leaping Bunny-certified, cruelty-free brand, Paula’s Choice ensures ethical, responsible practices at every stage of development.